Built by a practitioner

Isil Ulgen
Founder, Qlevo

15+ years of CRM, CX, and loyalty leadership across fintech, aviation, retail, insurance, and consumer electronics — now encoded into a decision engine.

"Most retention tools show you dashboards. A senior CRM expert doesn't just read dashboards — they run models, cross-reference results, and make a call. That's what Qlevo does."

Qlevo started as an internal tool — a way to standardise the retention methodology built over 15 years of hands-on CRM and lifecycle work, so it didn't live only in one person's head. It has since evolved into a standalone SaaS product, built by a non-technical founder using AI-assisted development.

Before Qlevo, I led CRM, CX, and loyalty programmes across fintech, aviation, retail, insurance, and consumer electronics — landmark work including Turkey's first digital wallet, enterprise loyalty programmes, and multiple Dynamics 365, SAS, and marketing-automation deployments. That work is where every detector and scoring model in Qlevo comes from: it's not a generic analytics package, it's codified judgment from real retention programmes.

I'm also the founder of CX Studio HK, a CRM and retention consultancy based in Hong Kong, which supports customer acquisition and market validation for Qlevo.

Track record
Digital wallets
BKM Express
Turkey's first digital wallet — loyalty programme design and delivery.
Aviation
Pegasus Airlines
CRM and lifecycle strategy for a major regional carrier.
Consumer electronics
Samsung
Consumer retention and CRM programme leadership.
Platforms
Enterprise deployments
Dynamics 365 (Sales, Customer Service, Marketing), SAS MA & CI, Klaviyo Certified Partner.
10M+
Loyalty members managed
Across programmes spanning fintech, aviation, retail, and consumer electronics.

Let's talk about
your retention data.

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